Month: August 2022

Photo-Illustration: by The Strategist; Photos courtesy of the vendors

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  1. Flax (the stuff from the ’70s with weird spells on the tag are much better than the more present-day offerings)
  2. Uniqlo (the cotton-linen blend items are the way to go, and are extremely soft)
  3. Muji (the dresses in particular are great) -US
Alpha60 I Hat

This one (from a brand beloved by stylish Melburnians) is perfectly minimalist and practical. And since it was designed for use in a country with a depleted ozone layer, it has a broad and bendy brim that offers actual sun protection, as well as a detachable chin strap. -KG

Scala Women's Cotton Hat

The owned-by-two-Strategist-editors, available-on-Amazon-for-$28 Milani is easy to pack down and is a nice bucket-wide brim-hybrid. The nearly identical Scala has a wider color selection. -KS

Frogg Toggs Chilly Mini Cooling Towel

They’re exceedingly pleasant to

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With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites:

YouTube Challenges You Can Do Alone

Things Only 1% of People Can Do

Good Things Challenge

Surviving on a Penny Challenge

Buying the First Five Things You See Recommended in Ads

YouTube Challenges You Can Do With Friends or Family

Who Wore It Better

Whisper Challenge

Best Friend Challenge

Who Knows Me Better? Partner or Best Friend?

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For kids, back to school often means all new stuff. For parents, though, novelty comes at a cost. With prices on the rise ahead of the upcoming school year, many worry that shopping for the likes of Lisa Frank folders and fresh white sneakers could put a strain on their finances.

Some 26% of back-to-school shoppers expect to spend more than $500 on apparel and supplies this year, up from just 7% in 2021, according to a recent survey from Morning Consult. Only 36% say they can afford back-to-school shopping without a problem, with the remainder indicating it’s a significant budgeting concern or that they outright can’t afford it.

“Parents are much more worried and stressed out about affording back-to-school shopping than in previous years,” says Claire Tassin, a retail and ecommerce analyst at Morning Consult. “Many have only just begun shopping, but there is a lot of concern

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