Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.
When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that only 42% know the basic demographic information of their target audience, like their name, gender, and location.
And, the data gap doesn’t stop there:
- Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content.
- Only 31% know the online communities their target audience is a part of and even less know the challenges they are facing.
- Just one-fourth of marketers know the social causes their target audience cares about – a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.