Black Friday is by far the biggest purchasing day of the year. In Mexico, Black Friday was the inspiration for the federal government and retailing business to create an annual weekend of discounts and prolonged credit phrases, El Buen Fin , which means “the good weekend” in Spanish. 65 El Buen Fin has been in existence since 2011 and takes place on November in the weekend previous to the Monday in which the Mexican Revolution holiday is pushed from its authentic date of November 20, because of the measure taken by the federal government of pushing sure holidays to the Monday of their week as a way to keep away from the employees and students to make a “bigger” weekend (for instance, not attending in a Friday after a Thursday vacation, thus making a 4-day weekend). On this weekend, main retailers extend their store hours 66 and offer particular promotions, …