Growing a business has never been easy. But these days, it feels impossible.
Category: General Articles
Social media matters for brand success. But it’s not enough to simply have a social presence; Instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time.
Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces.
Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed.
Social Media Marketing Goals for 2022
While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measurable marketing increase.
Goal 1: Increasing brand awareness
Goal 2: Driving website traffic
Goal 3 Getting
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
Marketing Automation Best Practices
- Keep marketing analysis and lead scoring simple.
- Map your lead flow.
- Know the buyer’s journey.
- Create your buyer personas.
- Create engaging content.
- Consider email reputation.
- Effectively capture leads by limiting distractions and avoiding lengthy processes.
- Make sure your marketing automation system integrates well with your CRM.
- Build a non-linear nurture.
1. Keep marketing analysis and lead scoring simple.
Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on a team of interns just to pull all of the information together in Excel.
Keep everything simple so that you can create a clear foundation for performance expectations — one that can be adjusted based on feedback later down the line. Having a simple and streamlined process is key to optimizing marketing campaigns as close to real time as possible.
If you are running your marketing analysis like