Category: General Articles

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases.

Growing a business has never been easy. But these days, it feels impossible.

Social media matters for brand success. But it’s not enough to simply have a social presence; Instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time.

Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces.

Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed.

Social Media Marketing Goals for 2022

While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measurable marketing increase.

Goal 1: Increasing brand awareness

Goal 2: Driving website traffic

Goal 3 Getting

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.