Category: General Articles

1. Keep marketing analysis and lead scoring simple.

Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on a team of interns just to pull all of the information together in Excel.

Keep everything simple so that you can create a clear foundation for performance expectations — one that can be adjusted based on feedback later down the line. Having a simple and streamlined process is key to optimizing marketing campaigns as close to real time as possible.

If you are running your marketing analysis like

Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.

If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule.

Twitter Topics makes it easier for Twitter users to shift through the roughly half billion tweets published daily and find content related to their interests.

The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site.

By the end, you’ll be able to create a site that drives conversions and keeps buyers coming back. Let’s get started.

With a host of great B2B website examples out there, we’ve curated a list of sites that stand out.

1. Blake Envelopes

Are envelopes exciting? Not really, but you wouldn’t know it from the Blake Envelope website. The colors are vibrant, the envelopes are everywhere, and the site manages to convey a sense of movement that makes you want to click through and see exactly what